Yes, you can personalize printable aluminum cans, and businesses from all walks of life are taking full advantage of the option. Personalization of aluminum cans has increased 35% in the last five years as companies look for differentiation with unique packaging. As a matter of fact, in the study conducted by Packaging Strategies, 62% of consumers find packaging design to be an influential factor at the point of purchase. This process allows for different designs, from logos and text to vibrant colors, all directly printed onto the surface of the can using modern printing techniques like digital and offset printing.
Companies like Coca-Cola and PepsiCo have been aware of the value of personalized aluminum cans in branding for a long period. In 2011, Coca-Cola launched the “Share a Coke” campaign, where over 1,000 names were printed onto cans; it increased sales by 4% that year. These personalized cans, more so, do not just awaken the attention of consumers; they create attachment. Customization at this level is not peculiar to large corporations, as small businesses in the beverage industry also make use of customized cans to create a unique brand identity. Craft brewers order small batches of printed aluminum cans to make their products pop on the store shelves and jump out at the consumer.
The cost associated with customization, however, can vary based on several factors. These include volume ordered, level of design sophistication, and, of course, printing method. A typical order for 10,000 cans starts at $3,000 and could go up to $7,000, although larger quantities commonly get lower prices per unit. Printing methods obviously have an impact on the price: digital printing is cheaper in small orders while offset printing would be cheaper with a larger volume. Companies such as Baixi Cans manufacture various printable aluminum cans, from high-quality prints to offering flexibility in quantity orders.
Customization also works wonders for brand recall. According to Nielsen, 76% of consumers prefer buying products with unique or personalized designs. Be it for a limited-time campaign, a special event, or just for promoting the product in a flashier manner, printable aluminum cans serve as a powerful marketing tool. According to Mark R. Smith, a packaging expert, the reason behind this is because “in today’s market, packaging isn’t just about protection; it’s about telling a story, creating connectivity, and differentiating.”
For the businesses willing to avail this customization facility, it is pivotal to be aware that printable aluminum cans come up with various design options without compromising quality. This high-definition printing process ensures intricate logos and designs come out vivid and sharp to maintain brand integrity. Printable aluminum cans can be your key to upgrading the presence of your product in the market, whether you are an emerging beverage company or an established brand looking for a refresh. You can explore more at printable aluminum cans.